I've learnt a thing or two about business strategy, advertising and marketing. leading some of the world's top creative services and media businesses. These days I advise leaders and founders on setting and achieving business goals. I am also a useful sounding board and a fixer for intractable problems.
My background covers business strategy, marketing, creative, digital and communications planning, new business development, culture change, digital transformation and operational efficiency.
I am MD of UNIT9's Nucco, chair at digital experience creators Pixeled Eggs, a member of the BIMA Charities Council,a volunteer BIMA mentor and when I can, I lecture at the business school at the University of Creative Arts.
WHAT I DO
Integrated, digital, social, search, content, creative, owned and earned channels
Digital, audience and channel planning
Work with you and your agency partners
COMMUNICATIONS & TRAINING
Internal and External Communications
Brand books, best practice, ways of working etc
Training - team and individual
Operationalise strategy to ensure day to day execution
Regular or ad-hoc support and advice for business leaders
NEW BUSINESS &
Strategic lead or pitch doctor
Client-facing, or behind the scenes pitch support
GROWTH & BUSINESS STRATEGY
Capability, commercial, client and cultural priorities
Audit, recommend & implement changes to skills, structures and
ways of working
Proposition and creds review
Audience and market insight
WHERE I DO IT
“He was responsible for turning ‘digital’ from a profit centre into something that became part of our DNA.
He had a major hand in the pitch that won us a place on P&G’s roster, the retention of Royal Mail digital, new business success on Allianz and much more besides. I promoted Mark to Head of Planning in recognition that digital was no longer a separate discipline within the agency but core to everything we did. I also knew that Mark would build an eclectic multi-channel planning department to drive the next phase of our development as an agency. This is exactly what Mark did and over the 3 years that followed Mark and his team played a major part in success on Orange, P&G and Lloyds, to mention just a few.”
“Mark has a wealth of different stories, concepts, theories and ideas to help agencies be better. I've worked with him over a number of months and he has helped me hone my leadership skills, given me ideas around growth and building momentum across the business, as well as helping me to structure the agency in the most logical and successful way. Hugely recommend his expertise in helping other agency owners or leadership teams. ”
FOUNDER & CEO
“Mark is able to cut through the fluff and get straight to the point that matters, the detail that adds real value. Mark has made me better, he has challenged me in my perception and enabled me to see things differently. He simplifies the complex and builds narratives that resonate and inspire.”
DAVID YATES BUCKLEY
FOUNDER & TECHNICAL PARTNER
“Mark is a great communicator and a wise manager. He was key to take unit9 across from a creative studio to a successful business that is competing in the creative digital production on a world scale. When he joined unit9 as Managing Director we were in one of the most difficult business moments in our career and when he left we were in the one of the healthiest to date thanks to his drive and ability to focus our company on the actions that would make the difference.”
FOUNDER & CEO
“Mark is the most inspiring person I have ever had the good fortune to work with. His enthusiasm is infectious and his ability to solve problems calmly and effortlessly is remarkable. Mark is also incredibly supportive and candid.”
“He is super smart, intelligent, a first class communicator, collaborative, challenging and a top drawer strategic thinker who was very willing to get stuck into activities outside his comfort zone. As well as bringing excellent ideas and creativity to clients, I asked him to lead an agency transformation project. The outcome was not only simpler operations, but transformed strategy and planning and improved client service which I believe both helped secure exciting new brands and retain clients in the long term.”
FOUNDER & MD
"We asked Mark to review our creds and proposition as part of our growth plans for 2020. Over three days Mark took apart what we had, offered some great insights into our brand, and some useful frameworks we’ve been able to build from to stand out in the market. It was real value having Mark's independent perspective on what we were doing."