30 years working with large and small creative services and media agencies during the dramatic change caused by the internet has taught me a thing or two about business, advertising and marketing communications.

I support leaders, investors and founders to achieve their business goals. These typically want to grow or sell.  My background covers marketing strategy, creative, digital and communications planning alongside digital and agency transformation and growth.

 

I can be a useful sounding board for isolated leaders and a fixer for intractable problems.

I am also chair at digital experience creators Pixeled Eggs. and a member of BIMA's Charities Council.

 
WHAT I DO
STRATEGY &
PLANNING
  • Fully integrated, digital, social, search, content, creative, owned and earned channels

  • Digital, audience and channel planning

  • Work with you and your agency partners

MENTORING &
NON-EXEC SUPPORT
  • Support and advice for founders, CEOs and MDs of creative services businesses

  • Regular consulting or flexible availability for ad-hoc priorities

GROWTH & BUSINESS STRATEGY
  • Standalone growth advice

  • Shape and define overall business strategy

  • Growth, capability, commercial, client and cultural priorities

MARKETING
  • Planning and strategy

  • Audience insight
  • Channel planning
  • Proposition and creds review

NEW BUSINESS & PITCHING
  • Client-facing, or behind the scenes pitch support

  • Strategic lead or pitch doctor

COMMUNICATIONS
  • Internal and External Communications

  • Brand books, best practice, ways of working etc

  • Operationalise strategy to ensure day to day execution

CAPABILITY AUDITS
  • Audit, recommend & implement changes to skills, structures and ways of working

 
WHERE I DO IT
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TESTIMONIALS
 
MIKE DODDS
CEO

“During his first 3 years he was responsible for turning ‘digital’ from a profit centre into something that became part of our DNA. He had a major hand in the pitch that won us a place on P&G’s roster, the retention of Royal Mail digital, new business success on Allianz and much more besides. I promoted Mark to Head of Planning in recognition that digital was no longer a separate discipline within the agency but core to everything we did. I also knew that Mark would build an eclectic multi-channel planning department to drive the next phase of our development as an agency. This is exactly what Mark did and over the 3 years that followed Mark and his team played a major part in success on Orange, P&G and Lloyds, to mention just a few.”

SEPAS SERAJ
FOUNDER & CEO

“Mark is the most inspiring person I have ever had the good fortune to work with. His enthusiasm is infectious and his ability to solve problems calmly and effortlessly is remarkable. Mark is also incredibly supportive and candid.”

SAM FENTON-ELSTON
FOUNDER & CEO

“Mark is able to cut through the fluff and get straight to the point that matters, the detail that adds real value. Mark has made me better, he has challenged me in my perception and enabled me to see things differently. He simplifies the complex and builds narratives that resonate and inspire.”

DAVID YATES BUCKLEY
FOUNDER & TECHNICAL PARTNER

“Mark is a great communicator and a wise manager. He was key to take unit9 across from a creative studio to a successful business that is competing in the creative digital production on a world scale. When he joined unit9 as Managing Director we were in one of the most difficult business moments in our career and when he left we were in the one of the healthiest to date thanks to his drive and ability to focus our company on the actions that would make the difference.”

PAUL DOLEMAN
CEO

“He is super smart, intelligent, a first class communicator, collaborative, challenging and a top drawer strategic thinker who was very willing to get stuck into activities outside his comfort zone. As well as bringing excellent ideas and creativity to clients, I asked him to lead an agency transformation project. The outcome was not only simpler operations, but transformed strategy and planning and improved client service which I believe both helped secure exciting new brands and retain clients in the long term.”

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MIKE HARPER
FOUNDER & MD

"We asked Mark to review our creds and proposition as part of our growth plans for 2020.  Over three days Mark took apart what we had, offered some great insights into our brand, and some useful frameworks we’ve been able to build from to stand out in the market.  It was real value having Mark's independent perspective on what we were doing."

 
CONTACT

Mark Iremonger

London

+44 (7803) 425 408

mark@iremonger.com 

Mark Iremonger Consulting Services Ltd registered in England and Wales, Company Number 12167783