Search
- Aug 4, 2023
- 2 min
S1E4 Strategy and Planning Guide: Is the audience clear?
Latest article in my planning and strategy guide series is live on Nucco's site here: https://www.nucco.co.uk/insights/strategy-and-commu...
- Jul 21, 2023
- 1 min
Personas non-grata in the Drum.
Ranting in the Drum. I don't understand why anyone might think efforts to understand audiences are somehow now longer relevant because...
- Jun 19, 2023
- 1 min
New Nucco 2023 showreel
Showreel drops here
- May 10, 2023
- 1 min
A practical guide to AI for marketers
I've been working on a practical guide to the application of AI to marketing which is available from the Nucco website here.
- Apr 6, 2023
- 1 min
Attracting talent to advertising
Fun 60min project for a friend. Brief: Plan a campaign that encourages young people to work in advertising. Approach: Challenge negative...
- Apr 4, 2023
- 1 min
Reasons to get into and out of advertising
From Praveen Vaidyanathan at Saatchi & Saatchi New York, quoting Russell Davies. THE BEST REASONS FOR STARTING IN ADVERTISING ARE THE...
- Mar 2, 2023
- 1 min
To B Corp or not to B Corp. 'It's inexcusable to do nothing'.
A nice headline quote from yours truly on the Drum. Nucco is not there yet but is on a rewarding and eye-opening journey....