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Oct 30, 20233 min read
S1E6: Strategy and planning guide: Is there an insight?
Find out why insights and propositions matter in this episode of my strategy guide you can find out all about them.
Sep 22, 20231 min read
OvalX. Rebranding and launching an FX Trading platform into new markets
OVALX The Challenge After acquisition by financial services company Oval, the trading platform ETX needed a rebrand to broaden its appeal...
Sep 5, 20231 min read
Social
Doing some work with Wallbox and just can't help myself here...
Sep 1, 20232 min read
S1E5 Strategy and Planning Guide: Is the context clear?
Original article on Nucco's website here. Context provides essential information about the audience, environment, and circumstances that...
Aug 14, 20231 min read
On the journey to B-Corp certification
Absolutely delighted to have produced Nucco's first ESG impact report, you can see here https://www.nucco.co.uk/news/our-journey-to-bcor...
Aug 8, 20231 min read
Make it Beautifully Simple
We've been working to better explain Nucco's approach and have produced a new approach video you can see here The building blocks of what...
Aug 4, 20232 min read
S1E4 Strategy and Planning Guide: Is the audience clear?
Latest article in my planning and strategy guide series is live on Nucco's site here: https://www.nucco.co.uk/insights/strategy-and-commu...
Jul 20, 20231 min read
Personas non-grata in the Drum.
Ranting in the Drum. I don't understand why anyone might think efforts to understand audiences are somehow now longer relevant because...
Jun 19, 20231 min read
New Nucco 2023 showreel
Showreel drops here
May 10, 20231 min read
A practical guide to AI for marketers
I've been working on a practical guide to the application of AI to marketing which is available from the Nucco website here.
Apr 6, 20231 min read
Attracting talent to advertising
Fun 60min project for a friend. Brief: Plan a campaign that encourages young people to work in advertising. Approach: Challenge negative...
Apr 3, 20231 min read
Reasons to get into and out of advertising
From Praveen Vaidyanathan at Saatchi & Saatchi New York, quoting Russell Davies. THE BEST REASONS FOR STARTING IN ADVERTISING ARE THE...