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Mar 2, 20231 min read
To B Corp or not to B Corp. 'It's inexcusable to do nothing'.
A nice headline quote from yours truly on the Drum. Nucco is not there yet but is on a rewarding and eye-opening journey....
Feb 24, 20235 min read
S1E3 Strategy and planning guide: Is the brand or product clear?
Understanding the brand or product you are working with is essential to successful communications planning. The third instalment of my...
Jan 30, 202310 min read
S1E2 Strategy and planning guide: Is the objective clear?
New episode of my strategy guide published on Nucco here. Full text below too. --> By Mark Iremonger, MD & Strategy Partner at Nucco, a...
Jan 10, 20231 min read
A new home for Nucco
It's been a journey, but Nucco is now in its new home at Swan Yard in Highbury and Islington, featuring a bar and giant screen for...
Jan 3, 20231 min read
2023 Predictions Deck Collection
There's a great collection of predictions decks you can find in a google drive here collected by a group of strategists credits for the...
Dec 6, 20224 min read
S1E1 Strategy and planning guide: First principles.
Have started a series of articles that clarify some aspects of strategy and planning as it applies to marketing communications, First...
Nov 25, 20221 min read
The Shark's Trust. Save the sharks through the Big Shark Pledge
The amazing sharks and rays that live in the open-ocean are at risk from excessive fishing.
Oct 20, 20221 min read
We’ve got to let go of the past – and learn to love today’s great work
How do we square the popular opinion that marketing has gone to hell in a hand-cart because of data and evidence based marketing, with...
Sep 12, 20221 min read
OvalX. Rebranding trading platform ETX to OvalX
Really enjoyed working on this rebrand and launch for Oval after their acquisition of trading platform ETX. The strategic challenge was...
Feb 11, 20221 min read
ESG communications in financial services
We spoke to 111 marketing professionals across the banking and finance industries to get a broad consensus on the state of play in ESG...
Feb 7, 20211 min read
Why less is more in website analytics
I'm hosting an expert webinar hosted by Pixeled Eggs, and presented by Product Designer Greta Sivickaite. If you're bored by overwhelming...
Nov 26, 20201 min read
1974 JWT Planning and strategy guide
This piece of internet flotsam deserves a permanent home so I have posted it here. It's a 37 page beginners guide to the craft and art...