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- Nov 29, 2023
- 1 min
The marketing strategy and planning guide is in print, and online.
The definitive strategy and planning guide for marketing communications
- Nov 29, 2023
- 1 min
UBS Investing In Progress wins at The Financial Services Forum Effectiveness Awards 2023
UBS Sustainability Campaign Wins at Financial Services Forum Effectiveness Awards
- Nov 14, 2023
- 2 min
S1E7: STRATEGY AND PLANNING GUIDE: IS THERE AN INTERNAL BRIEF?
How to write an internal creative brief
- Oct 30, 2023
- 3 min
S1E6: Strategy and planning guide: Is there an insight?
Find out why insights and propositions matter in this episode of my strategy guide you can find out all about them.
- Jul 21, 2023
- 1 min
Personas non-grata in the Drum.
Ranting in the Drum. I don't understand why anyone might think efforts to understand audiences are somehow now longer relevant because...