Strategy

Nov 14
2 min

S1E7: STRATEGY AND PLANNING GUIDE: IS THERE AN INTERNAL BRIEF?

How to write an internal creative brief

Oct 30
3 min

S1E6: Strategy and planning guide: Is there an insight?

Find out why insights and propositions matter in this episode of my strategy guide you can find out all about them.

Jul 20
1 min

Personas non-grata in the Drum.

Ranting in the Drum. I don't understand why anyone might think efforts to understand audiences are somehow now longer relevant because...

May 10
1 min

A practical guide to AI for marketers

I've been working on a practical guide to the application of AI to marketing which is available from the Nucco website here.

Feb 24
5 min

S1E3 Strategy and planning guide: Is the brand or product clear?

Understanding the brand or product you are working with is essential to successful communications planning. The third instalment of my...

Jan 30
10 min

S1E2 Strategy and planning guide: Is the objective clear?

New episode of my strategy guide published on Nucco here. Full text below too. --> By Mark Iremonger, MD & Strategy Partner at Nucco, a...

Dec 6, 2022
4 min

S1E1 Strategy and planning guide: First principles.

Have started a series of articles that clarify some aspects of strategy and planning as it applies to marketing communications, First...

Oct 20, 2022
1 min

We’ve got to let go of the past – and learn to love today’s great work

How do we square the popular opinion that marketing has gone to hell in a hand-cart because of data and evidence based marketing, with...

Sep 12, 2022
1 min

Transforming ETX to OvalX

Really enjoyed working on this rebrand and launch for Oval after their acquisition of trading platform ETX. The strategic challenge was...

Feb 11, 2022
1 min

ESG communications in financial services

We spoke to 111 marketing professionals across the banking and finance industries to get a broad consensus on the state of play in ESG...

Feb 7, 2021
1 min

Why less is more in website analytics

I'm hosting an expert webinar hosted by Pixeled Eggs, and presented by Product Designer Greta Sivickaite. If you're bored by overwhelming...

Sep 26, 2020
5 min

Doing Good To Raise Awareness

Pixeled Eggs and BIMA recently published a first-of-its-kind in-depth audit of charity websites in England and Wales.

Sep 4, 2020
2 min

Age-profiles in advertising reveal uncomfortable truths

‘What happens to everyone over fifty here?’ we joked when we were young and hungry in agencyland.

Jul 27, 2020
2 min

Brand books, best practice guides and internal comms mushroom during lockdown.

Mar 19, 2020
1 min

'Fast Strategy' service in response to Covid-19

Fast Strategy service trial in response to Covid-19

Dec 2, 2019
1 min

B2B telco language barriers

A standout fact in the research for this article is how big the gap is between buyers and sellers in B2B telco. The irony is that when...

Jun 4, 2018
4 min

How GDC3 helps you grow your agency and avoid the usual pitfalls along the way

I’ve been working with several independent agencies on their business strategies and it’s striking how common their challenges are,...

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