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- 6 days ago
- 10 min
An Introduction to strategy and communications planning - S1E2: Is the objective clear?
New episode of my strategy guide published on Nucco here. Full text below too. --> By Mark Iremonger, MD & Strategy Partner at Nucco, a...


- Jan 10
- 1 min
A new home for Nucco
It's been a journey, but Nucco is now in its new home at Swan Yard in Highbury and Islington, featuring a bar and giant screen for...

- Jan 3
- 1 min
2023 Predictions Deck Collection
There's a great collection of predictions decks you can find in a google drive here collected by a group of strategists credits for the...


- Dec 6, 2022
- 4 min
S1E1: Introduction to strategy and communications planning. First principles.
Have started a series of articles that clarify some aspects of strategy and planning as it applies to marketing communications, First...

- Nov 25, 2022
- 1 min
Save the sharks through the Big Shark Pledge
The amazing sharks and rays that live in the open-ocean are at risk from excessive fishing.

- Oct 20, 2022
- 1 min
We’ve got to let go of the past – and learn to love today’s great work
How do we square the popular opinion that marketing has gone to hell in a hand-cart because of data and evidence based marketing, with...

- Sep 12, 2022
- 1 min
Transforming ETX to OvalX
Really enjoyed working on this rebrand and launch for Oval after their acquisition of trading platform ETX. The strategic challenge was...

- Feb 11, 2022
- 1 min
ESG communications in financial services
We spoke to 111 marketing professionals across the banking and finance industries to get a broad consensus on the state of play in ESG...


- Feb 7, 2021
- 1 min
Why less is more in website analytics
I'm hosting an expert webinar hosted by Pixeled Eggs, and presented by Product Designer Greta Sivickaite. If you're bored by overwhelming...

- Nov 26, 2020
- 1 min
1974 JWT Planning And Strategy Guide
This piece of internet flotsam deserves a permanent home so I have posted it here. It's a 37 page beginners guide to the craft and art...