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- Mar 23
- 1 min
Attracting talent to advertising
Fun 60min project for a friend. Brief: Plan a campaign that encourages young people to work in advertising. Approach: Challenge negative...
- Mar 2
- 1 min
To B Corp or not to B Corp. 'It's inexcusable to do nothing'.
A nice headline quote from yours truly on the Drum. Nucco is not there yet but is on a rewarding and eye-opening journey....
- Feb 24
- 5 min
S1E3 Strategy and planning guide: Is the brand or product clear?
Understanding the brand or product you are working with is essential to successful communications planning. The third instalment of my...
- Jan 30
- 10 min
S1E2 Strategy and planning guide: Is the objective clear?
New episode of my strategy guide published on Nucco here. Full text below too. --> By Mark Iremonger, MD & Strategy Partner at Nucco, a...
- Jan 10
- 1 min
A new home for Nucco
It's been a journey, but Nucco is now in its new home at Swan Yard in Highbury and Islington, featuring a bar and giant screen for...
- Jan 3
- 1 min
2023 Predictions Deck Collection
There's a great collection of predictions decks you can find in a google drive here collected by a group of strategists credits for the...
- Dec 6, 2022
- 4 min
S1E1 Strategy and planning guide: First principles.
Have started a series of articles that clarify some aspects of strategy and planning as it applies to marketing communications, First...
- Nov 25, 2022
- 1 min
Save the sharks through the Big Shark Pledge
The amazing sharks and rays that live in the open-ocean are at risk from excessive fishing.
- Oct 21, 2022
- 1 min
We’ve got to let go of the past – and learn to love today’s great work
How do we square the popular opinion that marketing has gone to hell in a hand-cart because of data and evidence based marketing, with...
- Sep 13, 2022
- 1 min
Transforming ETX to OvalX
Really enjoyed working on this rebrand and launch for Oval after their acquisition of trading platform ETX. The strategic challenge was...
- Feb 11, 2022
- 1 min
ESG communications in financial services
We spoke to 111 marketing professionals across the banking and finance industries to get a broad consensus on the state of play in ESG...
- Feb 7, 2021
- 1 min
Why less is more in website analytics
I'm hosting an expert webinar hosted by Pixeled Eggs, and presented by Product Designer Greta Sivickaite. If you're bored by overwhelming...