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- Nov 14
- 2 min
S1E7: STRATEGY AND PLANNING GUIDE: IS THERE AN INTERNAL BRIEF?
How to write an internal creative brief
- Nov 10
- 1 min
Tough trading in agency land creates investor and leadership opportunities
With so much uncertainty, agencies have sloughed off unnecessary costs to hunker down and protect their core.
- Oct 30
- 1 min
B2B Drum finalists 2023 for two clients.
B2B Marketing Award Winners
- Oct 30
- 3 min
S1E6: Strategy and planning guide: Is there an insight?
Find out why insights and propositions matter in this episode of my strategy guide you can find out all about them.
- Sep 5
- 1 min
Social
Doing some work with Wallbox and just can't help myself here...
- Sep 1
- 2 min
S1E5 Strategy and Planning Guide: Is the context clear?
Original article on Nucco's website here. Context provides essential information about the audience, environment, and circumstances that...
- Aug 14
- 1 min
Journey to B-Corp certification
Absolutely delighted to have produced Nucco's first ESG impact report, you can see here https://www.nucco.co.uk/news/our-journey-to-bcorp...
- Aug 8
- 1 min
Make it Beautifully Simple
We've been working to better explain Nucco's approach and have produced a new approach video you can see here The building blocks of what...
- Aug 4
- 2 min
S1E4 Strategy and Planning Guide: Is the audience clear?
Latest article in my planning and strategy guide series is live on Nucco's site here: https://www.nucco.co.uk/insights/strategy-and-commu...
- Jul 20
- 1 min
Personas non-grata in the Drum.
Ranting in the Drum. I don't understand why anyone might think efforts to understand audiences are somehow now longer relevant because...
- Jun 19
- 1 min
New Nucco 2023 showreel
Showreel drops here
- May 10
- 1 min
A practical guide to AI for marketers
I've been working on a practical guide to the application of AI to marketing which is available from the Nucco website here.