I am delighted our work for UBS Asset Management, 'Investing in Progress' is gaining recognition for effectiveness within the industry. This was a challenging campaign from a strategy and planning perspective. And it is always hard to create an impact in the sustainable financial services sector. With x2.5 times Financial Services CTR benchmarks, this fully integrated campaign delivered huge value. It really felt like a single team between agency and client on this.
Most Effective Sustainable Product Campaign – Sponsored by Teamspirit
WINNER: UBS Asset Management Sustainable Index Investing – Fully Integrated Marketing Campaign